Sony’s chief executive is set to meet rival Samsung Electronics, for possible alliances, as the Japanese consumer electronics maker aims to turn its TV business profitable with aggressive sales targets.

The meeting between Sony CEO Howard Stringer and Samsung’s Lee Kun-hee, is the first since Lee returned as chairman of the South Korean technology company in March.Sony has described this one of its regular and traditional discussions with flat-screen partner Samsung.The meeting is seen as a move by Sony to address tight LCD supplies for TVs, but Samsung may also seek alliances with Sony to set up a common standard in 3D technology. Sony has had a LCD joint venture with the Korean firm since 2004.

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