Best Buy stores will feature interactive demonstrations of the company’s pay-TV, broadband, mobile and fixed-line services. Virgin Media itself already has a high-street presence in the UK, with 57 own-branded stores across the country.

Virgin Media is a rival to broadband and phone provider Talk Talk, which was de-merged last month from Carphone Warehouse, Best Buy’s joint venture partner. The first Best Buy megastore will open in the summer with five or six more planned.

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