Pay-TV is booming in the Central America region, with Honduras subscribers growing 23.24 per cent year-on-year, according to Dataxis’s numbers (in the period to June 30th). Honduras ended the period with a total of 640,000 pay-TV subs out of a population of some 8 million.

Honduras is not alone. Other Central American markets which experienced significant year-on-year growth level were Costa Rica (17.3 per cent) and Nicaragua (14.33 per cent). Central America ended H1 with 2.94 million pay-TV subscribers, according to Dataxis.

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