In the latest tit-for-tat DirecTV has sued Cox Communications, charging the cable operator with making false claims about its High-Definition picture. The lawsuit charges that Cox’s Internet ads include “false and misleading statements” about the HD quality of its picture versus DirecTV’s HD picture.

DirecTV’s lawsuit targets a section at Cox’s web site that cites the results of a Comcast survey showing cable has a better picture than satellite. DirecTV disputes the results of the study, which was done by Frank N. Magid Associates.

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