Aditude, the unified ad tech platform for web and app publishers, today announced the appointment of Yuriy Yarovoy as Senior Vice President, Games. In this newly created role, Yarovoy will lead the company’s product, business strategy, and go-to-market efforts for gaming and entertainment publishers to help them maximise revenue through Aditude’s full suite of ad infrastructure, intelligence, and demand solutions.

Yarovoy brings deep experience in the gaming and digital media space, most recently at gameplay clipping platform Medal, where he oversaw growth, and then the brand’s revenue and partnership strategies. There, he saw Medal’s monthly active users grow over 4x to 16 million gamers, and guided the company’s non-intrusive approach to advertising and brand integration, in part with Aditude technology. With a career spanning product, growth, and marketing, he has firsthand insight into the monetisation challenges gaming publishers face, including the complexities of managing ad inventory, protecting user experience, and navigating the fragmented demand landscape especially seen among desktop gaming apps.

“Gaming publishers are operating in one of the most dynamic and complex environments in media, and they deserve ad tech that actually understands their world,” said Yarovoy. “Having worked with Aditude as a client, I have seen firsthand how their platform serves gaming publishers at every stage of growth. Conversely, brands want access to this highly valuable gaming audience, and Aditude provides the necessary tools to engage them in the most meaningful way possible.”

Aditude’s platform — which spans Cloud Wrapper, Prebid Server, Mobile/In-App, and its Intelligence suite — is already trusted by a growing roster of gaming and entertainment publishers, including Medal, Modrinth, Now.gg, Blitz, Wand, Arkadium, Dexerto, and others. Amongst its gaming portfolio, Aditude also leverages CPMStar, a purpose-built SSP that provides gaming and entertainment publishers with direct access to endemic demand and programmatic monetisation.

“Yuriy has been on the publisher side, and he knows what it feels like when your ad tech partner doesn’t understand your audience or your product,” said Jared Siegal, CEO of Aditude. “Bringing him in means our gaming publisher clients get someone in their corner who has already solved the problems they’re facing. That’s a meaningful differentiator.”

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Categories: Press Releases

Tags: app, games, mobile