Locality hires Roku’s Wolfe
June 2, 2026
Locality, the local TV advertising platform in the US, has announced the appointment of Tom Wolfe as SVP of Programmatic Strategy and Partnerships.
Wolfe will lead publisher partnerships and programmatic strategy as Locality expands advertiser access to publisher-direct, premium local TV inventory. His appointment comes as advertisers increasingly seek cleaner supply paths, fewer intermediaries, and greater visibility into performance, especially in local environments where fragmented access has historically limited measurement and control.
“Tom’s appointment reflects our commitment to making local TV advertising easier to buy and more transparent for advertisers,” commented Michael Collins, CEO of Locality. “He brings a deep understanding of how publisher relationships, programmatic technology, and data can come together to create a better, more scalable local TV marketplace.”
Throughout his more than 30‑year career, Wolfe has launched and led business units at major media and technology companies including Roku, Comcast, TiVo, and YuMe, and has advised organisations including Vizio, Adform, and Vice Media. Most recently, Wolfe served as SVP of Business Development at Viant, where he led strategic partnerships focused on programmatic supply, and co‑founded analytics company AIP alongside former Roku executives.
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