Locality, the local TV advertising platform in the US, has announced the appointment of Tom Wolfe as SVP of Programmatic Strategy and Partnerships. Wolfe will lead publisher partnerships and programmatic strategy as Locality expands advertiser access to publisher-direct, premium local TV inventory. His appointment comes as advertisers increasingly seek cleaner supply paths, fewer intermediaries, and […]
Locality, the US local TV advertising platform connecting brands to local audiences across broadcast and streaming, has announced the appointment of Steve Fish and Adam Quinn as vice presidents of sales to support the continued expansion of its national go-to-market strategy for Collective, Locality’s data‑driven broadcast solution that enables national advertisers to plan and activate local television inventory at scale. […]
Locality, the local TV advertising platform in the US connecting brands to local audiences across broadcast and streaming, and Nielsen, the audience measurement specialist, has announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising infrastructure. This integration accelerates demographic audience delivery and modernises local television measurement in the US. Per this […]
Locality, the US local TV advertising platform connecting brands to local audiences across broadcast and streaming, has announced the acquisition of Deben, a media planning software company focused on cross-channel planning and optimization. The acquisition adds advanced planning and optimisation technology that strengthens data-driven broadcast media buying and expands how audience reach is evaluated and […]
Locality, the local TV advertising platform connecting brands to local audiences across broadcast and streaming, has announced the appointment of Kouros Esfahany as chief technology officer. Esfahany joins Locality as the company advances its unified platform across the local TV ecosystem and centralizes its data strategy following its introduction of Audience Engine, Locality’s proprietary data […]
Locality, the data-powered video advertising platform for reaching local audiences, has announced the appointment of Michael Collins as its first Chief Executive Officer. With more than two decades of leadership in advertising and marketing technology, Collins brings experience driving growth and transformation across data-driven advertising businesses. He will lead Locality’s efforts to strengthen the technology, […]
Locality, the local video solutions provider, has announced the launch of its Advanced Audience Engine, a proprietary identity and activation solution developed in collaboration with Lovelytics, Newton Research, and Databricks that redefines how advertisers engage local audiences. The engine integrates generative AI, automation, and directly incorporates Locality’s historical local media intelligence and viewership data to […]
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24 billion locally targeted streaming ad impressions, LocalX was shaped by Locality’s real-world experience meeting […]
Locality, the preeminent local video solutions provider, has announced the appointment of Steve Silvestri as its Head of Data Strategy and Innovation. Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation. Developing a robust data strategy is essential for addressing the challenges posed by a […]
Locality, the local video solutions provider, has announced the appointment of Brian Morse as vice president, Collective, a new Locality initiative merging broadcast expertise with data-driven media capabilities that delivers targeted and measurable solutions to elevate the advertiser experience. With over two decades of experience in national TV sales and a proven track record in […]