HardScope, the Creator Media platform built to power talent growth while onboarding brands into the new world of Creator Media at scale, has gone live.

The launch arrives at a critical tipping point in the media landscape. While youth audiences spend the vast majority (nearly 70 per cent) of their screen time with creator-driven platforms, market analysis shows that less than 5 per cent of the $1 trillion+ global digital ad market currently flows into the creator economy—a massive inefficiency that HardScope is built to solve –

The HardScope team led by CEO Matt Kalish, co-founder of DraftKings, brings the operational excellence of a scaled multi-billion dollar tech company with a sophisticated media buying engine, combined with the expertise of a fully rebuilt leadership team of creator experts, and the internet-native content and creative engine behind the world’s most iconic creator brand and #1 creator collective, FaZe Clan.

“We take pride in being the battle-tested team of makers, who create valuable assets in-house and get results for partners in a sea of unaccountable middlemen,” said Matt Kalish, CEO of HardScope. “The mission of HardScope is to directly platform top talent that own the keys to Gen Z and invest in building their empires, while seamlessly onboarding brands into their universe through authentic integrated partnerships and collaborations that drive performance.”

HardScope for Talent

While the modern creator possesses unprecedented power and opportunity to build the next generation of media empires, they have typically lacked the capital, infrastructure and expert creative and business resources to maximise their potential.

HardScope provides independent creators with the ‘C-Suite’ capabilities they need, including strategy, creative, production, socials, distribution and commercialisation, to scale their audience and content quality while growing equity by developing original IP and launching new products and ventures.

HardScope brings success in identifying and accelerating the growth of creators in a hyper-competitive landscape. The team recently powered the explosive growth of FaZe Clan’s 2024 relaunch, earning Best Content Organization of the Year two years in a row and driving members including JasontheWeen, Lacy, Stable Ronaldo, Adapt, YourRage, Kaysan and Silky to the forefront of the live streaming world. At this year’s Streamer Awards, HardScope-powered creators Adapt and JasontheWeen earned some of the highest honours, including Best Music Streamer, Best Breakout Streamer and Streamer’s Choice Award. HardScope’s talent commands audiences that far surpass those of traditional media and deliver authentic engagement at massive scale.

HardScope’s recent record-breaking Subathon generated 1.8 billion impressions and 82 million social engagements in October. The event culminated in HardScope creators owning the top 7 most-subscribed spots on Twitch, and nearly 20 per cent of ‘Just Chatting’ hours watched during the month the campaign was live, with each streamer individually gaining over 100,000 new subscribers.

HardScope for Brands

HardScope offers brands a direct line to the world’s top creators and their audiences through full-stack, native infrastructure built for the channel, providing a scalable solution that accesses the 2.4x ROI that creator-led media delivers over traditional digital ads.

“Brands know the audience has shifted, but they struggle to navigate the fragmentation of the creator space,” said Mandy Gardiner, SVP of Brand Partnerships at HardScope. “We’re making it simple to create authentic partnerships that place brands at the center of Creator Communities and Culture, while driving powerful business results. Our native DNA and proprietary technology is able to turn streaming moments into movements that dominate feeds and drive sales.”

HardScope for Brands taps into the most valuable Gen Z communities, giving brands unparalleled access to top-tier creators and the audiences shaping culture. The platform enables brands to engage Gen Z authentically and to architect the future of brand storytelling through four signature offerings:

• HardScope Brand Solutions: Laser-focused on the single goal of building a powerful Creator Direct partnership channel for brands. Provides preferential access to HardScope talent as well as economy-wide influence to enlist creators across the ecosystem and unlock ‘off-market’ talent deals.
• HardScope XPM: HardScope’s proprietary clipping and distribution technology, helping brands reach audiences at higher frequency through content rediscovery across TikTok, YouTube Shorts, IG Reels and more. HardScope XPM transforms long-form livestreams and VOD content into digestible and shareable highlights.
• HardScope Studio: HardScope’s In-house creative production unit builds Original IP and produces live content for Gen-Z.
• HardScope Experiential: HardScope’s In-house event production builds experiences that Gen Z audiences never forget, with brand integrations that move culture.

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Tags: advertising, Gen Z, streaming