Sabrina Carpenter’s Manchild the biggest Vevo UK premiere of 2025
December 10, 2025
Vevo, the music video network, has unveiled its annual end-of-year charts for 2025, which provide a window into key pop culture trends and fan-driven moments of the past year.
“Vevo’s annual insights serve as a pop culture pulse check, showing what music videos drove the most buzz and what was most culturally relevant this year. As a network that’s purely dedicated to the music video, we’ve been stewards of this art form and analyzing the trends in this space for over 15 years,” commented JP Evangelista, Senior Vice President, Content, Programming & Marketing, Vevo. “This was a historical year for Vevo, especially having a K-Pop music video as our top premiere of the year globally. Music video viewership in 2025 reflected diverse consumer palettes, with fans increasingly watching artists from all corners of the world, spanning a variety of genres, sub-genres, and local scenes.”
Music videos remain a key pillar of entertainment and continue to hold emotional power and cultural cachet, per Vevo’s Fandom = Cultural Currency report released in October. Some 83 per cent of the respondents said music videos play an important role in pop culture and 76 per cent stated that music videos are diverse and representative.
Fandoms From Across the Pond… and Oceans
Sabrina Carpenter’s Manchild was the music video that generated the most views in the first 14-day window on Vevo in the UK, with Tears and Please Please Please featuring Dolly Parton having also made the Vevo UK Top 10 Premieres Chart. Lady Gaga’s Abracadabra was the second biggest premiere* of the year on Vevo in the UK, with The Dead Dance in sixth.
Globally, K-Pop artist Jennie’s Like Jennie was the most watched premiere on Vevo this year – which marked the first time a K-Pop music video topped the Vevo charts. In the UK, Like Jennie was the tenth biggest premiere of the year on Vevo.
Jennie’s collaborator, American rapper and singer Doechii, also entered both the global and UK Vevo charts with music videos for Anxiety and Denial is a River.
British Fans Binged Both Established and New UK Artists
British fans showed love to up and coming local talent this year – particularly soulful newcomers Skye Newman and Olivia Dean. Newman had the UK’s fifth biggest premiere and most watched new release, with Family Matters garnering over 9.2 million UK views on Vevo in 2025. Additionally, her video for Hairdresser was the fifth most watched release in the UK on Vevo during 2025. Meanwhile, Dean’s romantic Man I Need was also one of the most watched music video releases by Brits this year on Vevo.
Joining the newcomers this year were more established UK artists like Lewis Capaldi, with Survive, and Calvin Harris, who collaborated with Clementine Douglas on Blessings.
Stream On: Fans Still Rewatch Last Year’s Music Videos
In addition to the biggest premieres of the year, Vevo’s end-of-year analysis revealed a major trend of Brits rewatching their favourite music videos of the previous yeat, solidifying some streaming staples. In fact, Lady Gaga and Bruno Mars’ Die With a Smile drew in 19 million UK views on Vevo in 2025 alone, making it the #1 most watched music video.
Other past music video releases that were still heavily watched in the UK on Vevo this year include: Billie Eilish’s Birds of a Feather, Lola Young’s Messy, and Chappell Roan’s Pink Pony Club.
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Source: Vevo Internal Analytics, Ad-supported views, Global & UK. ‘2025’ refers to the date range 12/1/24 thru 11/30/25. ‘Premieres’ refer to music videos released from 12/1/24 through 11/30/25, sorted by viewership within the first 14 days of release.
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