AdGood, the first nonprofit-focused Connected TV (CTV) media platform, has announced a partnership with LeadsRx, a player in marketing attribution. Together, they are redefining nonprofit advertising by combining AdGood’s discounted, nonprofit-only CTV inventory with LeadsRx’s impartial attribution technology – delivering unprecedented transparency, accountability, and performance measurement to the sector.

For decades, nonprofit marketing has operated with limited resources and little visibility into what drives real results. This partnership helps bridge that gap. With LeadsRx Attribution integrated into the AdGood platform, nonprofits can now connect every CTV ad impression directly to key outcomes, such as website visits, volunteer sign-ups, and donations, and understand the full supporter journey from awareness to action.

“Nonprofits have always faced the double challenge of limited budgets and high expectations for impact,” said Kris Johns, CEO of AdGood. “By combining affordable access to premium CTV with transparent attribution from LeadsRx, we’re helping nonprofits do more than just reach viewers – we’re empowering them to measure what matters, prove their results, and optimise campaigns in real time.”

AdGood sources donated and deeply discounted CTV inventory directly from leading publishers, offering nonprofits CPMs up to 70 percent below market rates and access to over 2 billion brand-safe impressions each month. This gives organizations the ability to reach audiences on the biggest screen in the home – running high-quality, data-driven campaigns that rival those of commercial advertisers, but at a fraction of the cost.

“LeadsRx has powered attribution for more than 20,000 advertisers worldwide,” said Larry Todd, Vice President of LeadsRx. “By partnering with AdGood, we’re extending that same level of insight and accountability to nonprofits, helping them maximise the value of every ad dollar and demonstrate measurable impact.”

Together, AdGood and LeadsRx are helping nonprofits elevate their media strategies, improve campaign performance, and validate the return on every impression, ensuring that every dollar spent contributes directly to advancing their missions.

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Categories: Press Releases

Tags: charity, CTV