iSpot hires Van Ullen as President and CRO
October 29, 2025
iSpot, the cross-platform TV ad measurement company, has announced the appointment of Julie Van Ullen as its new President and Chief Revenue Officer.
Reporting to CEO and Founder Sean Muller, Van Ullen will oversee a range of functions critical to organisational growth — including overseeing sales, marketing and customer success, driving media partnerships and business development, and leading client-focused data science teams.
“Julie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem,” said Muller. “She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising — and the kind of passion and energy required to drive success.”
Prior to joining iSpot, Van Ullen served as Chief Revenue Officer at Rakuten Rewards, where she was instrumental in leading the organisation. During her tenure Van Ullen’s guidance helped drive 135 per cent revenue growth for the eCommerce loyalty giant. Prior to her role at Rakuten, she held key buy- and sell-side leadership positions at FreeWheel and OpenX during periods of growth.
“I’m beyond thrilled to join this talented team and to work with America’s leading brands, publishers, and platforms,” added Van Ullen. “iSpot ushered in a new era of speed, transparency, and performance for the TV marketplace and is such a critical decisioning flywheel for marketers across the entire advertising journey – from creative to audience measurement to outcomes – as a way to more directly drive ROI. The modern marketer needs actionable clarity of media performance and iSpot is a crucial ‘must have’ in that regard.”
Van Ullen has long been an influential voice in the advertising industry, notably through her work with the IAB as a member of the board of directors. In this capacity, she has played a vital role in shaping the standards for advertising measurement and efficacy.
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