RTL AdAlliance sales partnership with ORF-Enterprise
October 27, 2025
ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s leading television channels – ORF 1, ORF 2, ORF III and ORF SPORT + – alongside the radio stations Hitradio Ö3 and FM4. In addition, Austria’s widely used streaming platforms, ORF ON and ORF Sound, as well as the online news service, ORF.at, will now be part of the RTL AdAlliance offering.
The media portfolio of ORF features popular programming, including news and analyses, in-depth journalistic reports, live sports coverage, documentaries as well as a wide range of exclusive entertainment content. In the first half of 2025, ORF 2 recorded an average daily reach of 37.6 per cent. With a daily reach of 55.8 per cent, the ORF radio portfolio ranks first among the Austrian population aged 10 and above. Hitradio Ö3 remains Austria’s most successful national radio station, with a daily reach of 30.1 per cent. The ORF.at network is the country’s most widely used online news service, reaching 72.92 per cent of the population in Austria each month.
Oliver Böhm, CEO ORF-Enterprise, commented: “ORF stands for high-quality, credible and fact-based programming, created through a vibrant culture of journalistic discourse. With RTL AdAlliance, we have a global partner at our side that perfectly complements our international ambitions in the ad-funded media market – a partnership that would not have been possible in this form just two years ago. For international advertisers, it is now much easier to access our premium advertising environments across TV, digital video, radio/audio and online.“
Heinz Mosser, CFO ORF-Enterprise, said: “RTL AdAlliance is a true success story – and ORF is a guarantee of success. Diversity, quality and reliable, objective journalism are at the heart of what ORF stands for. This strong and logical partnership offers international advertisers an outstanding alternative for their media investments.”
Stéphane Coruble, CEO RTL AdAlliance, said: “Our exclusive partnership with ORF-Enterprise represents an important corner-stone of our growth strategy to continuously expand broadcaster alliances on a European level. ORF stands for highly recognised legacy public broadcaster in Austria and the representation of premium content. Our interoperable European media portfolio already provides a competitive alternative to the major global digital platforms.”
Oliver Vesper, Deputy CEO & CDO RTL AdAlliance, added: “We are delighted about this collaboration with ORF-Enterprise. At RTL AdAlliance, one of our key priorities is to highlight the strategic relevance of ORF programming, Austria’s largest media company, on an international level and to showcase it in our portfolio. Together, we are pursuing the goal of sustainably strengthening the importance of European media in the face of international competition.”
RTL AdAlliance’s European Total Video offering is unified, measurable and brand-safe for international advertising clients and includes the new Austrian inventory from ORF via ORF-Enterprise, and also that of RTL Deutschland (Germany), ITV (UK), RAI (Italy), Atresmedia (Spain), DPG Media (Belgium and the Netherlands), Groupe M6 and FranceTV Publicité (both France).
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