Samsung Electronics has announced the expansion of its mobile cloud gaming platform into the European market, giving more players instant access to mobile games on their Galaxy devices without the need for downloads or installations.

The beta rollout has begun, starting with the UK and Germany. This phased release introduces access to a growing catalogue of mobile titles, making it easier for more players to jump in, discover, and play.

Samsung is also leveling up the mobile experience. Samsung’s Mobile Gaming Hub is being redesigned as the central destination to game on Galaxy devices. Later this year, players can expect more ways to discover games across every genre, along with new innovations that make the Mobile Gaming Hub more intuitive, connected and social.

“Nearly a year ago, Samsung officially commercialised our mobile cloud gaming platform in North America, and since then, it has quickly become a preferred distribution channel for our partners to reach millions of Galaxy device owners,” commented Seline Sangsook Han, EVP of Service Business Team, Mobile eXperience (MX) Business at Samsung Electronics. “With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’re helping games and services reach new audiences, boost engagement, and improve retention. Now we’re expanding that access to Europe.”

In collaboration with Samsung’s mobile cloud gaming platform, Moloco, the AI performance advertising company, is driving consistently strong results for mobile game advertisers through Moloco Ads, an AI-powered advertising platform built to deliver real business outcomes for mobile marketers. Advertisers consistently saw better 30-day return on ad spend (ROAS) over the course of a six-month campaign.

“As an AI performance advertising company, Moloco helps mobile app publishers and marketers drive growth and monetisation through AI-powered solutions that deliver measurable results in a privacy-first environment,” said Ikkjin Ahn, CEO at Moloco. “Our partnership with Samsung enabled us to acquire higher-quality users for its cloud gaming platform more efficiently, showcasing how our AI models maximize both ROAS and user engagement across Moloco’s global ecosystem of mobile apps.”

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Categories: Articles, Games, Mobile

Tags: cloud, games, mobile, samsung