The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season.

Known for its glues, tapes, adhesives, sealants, and innovative waterproofing range, Gorilla will bring its personality and humour to screens during each round of the competition. Fans can expect to see Gorilla’s Waterproofing range featured across all Sky Sports’ Carabao Cup coverage in five and 15-second idents before, during, and after matches.

Every Carabao Cup match, from the earliest rounds to the Final at Wembley, will be shown live on Sky Sports throughout the 2025/26 season.

Ben Wright, Chief Commercial Officer at the EFL, commented: “It is testament to the success and popularity of the EFL that global brands such as Gorilla want to be associated with our competitions. Gorilla’s distinctive brand personality and bold approach make them a great fit for the Carabao Cup, a competition that continues to deliver excitement and drama. With every match shown live on Sky Sports, this partnership offers a creative way to connect with fans throughout the season.”

Brand Manager at Gorilla, Camille Ashforth, added: “We’re delighted to be involved with the Carabao Cup this year. It’s such a universally loved and anticipated competition, which brings together people from all walks of life through their love of the great game – the Gorilla team included. To play a part in bringing it to the nation’s screens is a real joy for us, and we couldn’t be happier to be working alongside an organisation as integral to the game as the EFL.”

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Tags: advertising, Carabao Cup, efl, football, sky sports