OnDemandIQ expands streaming analytics to Japan, South Korea
August 7, 2025
OnDemandIQ, a Singapore-based innovator in streaming analytics and audience measurement, has announced a partnership with INTAGE, a specialist in marketing research and consumer insights. This collaboration will extend OnDemandIQ’s dashboard-delivered audience measurement tools to markets of Japan and South Korea.
OnDemandIQ currently operates in Taiwan and Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, and Thailand), offering insights into VoD across all devices – including connected TVs (CTV), smartphones, tablets and computers. Under the partnership, INTAGE will leverage its expertise in panel recruitment and maintenance to service domestic clients in Japan and South Korea, while OnDemandIQ provides advanced data science support, proprietary dashboard technology, and reporting tools to cater to international clients.
The flagship service, AudienceIQ, delivers audience measurement reporting at the title level, empowering OTT platforms, studios and content creators with actionable data for content pipeline planning, acquisition decisions, and library monetisation. Respondent-level data (RPD) will also be available, enabling deeper analysis of viewer behaviours.
Discussions between the companies have been ongoing with both parties conducting extensive industry consultations to confirm marketplace interest and refine their approach. Panel recruitment is set to begin in Q3 2025, with a full-service launch planned for January 1st 2026.
“Partnering with INTAGE Inc., one of the most trusted research partners globally, is a tremendous milestone for OnDemandIQ,” said Anthony Dobson, CEO of OnDemandIQ Pte Ltd. “This collaboration not only enhances our market reach but also delivers critically important data to our clients by adding Japan and South Korea—giving us near-complete coverage of the Asia region. We’re thrilled to empower media companies, advertisers, and content creators with insights that drive smarter decisions in an increasingly competitive streaming landscape, from optimising content strategies to maximizing audience engagement across borders.”
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