Data: 42% streaming subs think they’re spending too much
July 7, 2025
From David Del Valle in Madrid
According to the Global Streaming Study 2025 from consultancy firm Simon-Kucher, 42 per cent of users believe they are spending too much on streaming platforms.
The study, based on data from over 12,000 users across 11 countries, reveals that 88 per cent are consuming the same or more streaming content compared to 2024 – a trend that remains stable year on year. Despite this, subscription fatigue is becoming evident: 35 per cent of users say they plan to cancel at least one service within the next 12 months. Nearly half (48 per cent) of those considering cancellations say they would stay if cheaper, ad-supported options were available.
Live content is also gaining momentum, particularly among younger audiences. Around 30 per cent of users find live broadcasts – ranging from sports and concerts to breaking news and cultural events – “very appealing.”
Bundled services are becoming increasingly popular, with 51 per cent of global subscribers now choosing streaming packages, often offered through telecom providers.
Social media is emerging as a significant competitor. Globally, 37 per cent of users say platforms like TikTok, Instagram,and YouTube are eating into the time they previously spent on streaming services. In countries such as Spain and Sweden, this figure has risen from 29 per cent in 2024 to 36 per cent in 2025. The trend is even more visible among users under 40, with nearly half viewing social platforms as a viable alternative to traditional streaming. In highly digital markets – namely India and Singapore – these numbers jump to 72 per cent and 56 per cent, respectively.