Orange is rumoured to be building its IPTV service around on-demand films when it eventually launches a home TV service to take on Sky, Virgin, Freeview and BT Vision. Its ';TV in the Home' service is due to launch before the end of he year – some two years behind schedule.Nationwide trials for the TV service have been running across the UK.Orange has effectively ruled itself out of bidding for Premiership football rights when they come up for auction in 2010, deeming them to expensive. Films, however, are seen as a logical fit with arguably Orange's most successful asset in terms of consumer appeal: the Orange Wednesday promotion, offering two for one cinema tickets.

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