Relo Metrics, the AI-driven sponsorship, data and analytics platform for real-time data-driven decisions, has announced that its Relo Census product now includes F1, bringing census-level data set to the sport. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimise investments, with speed and accuracy.

The official launch of Relo Census for F1 coincided with the 2025 season opener at the Australian Grand Prix on March 15th.

F1 sponsorship data and measurement have long been fragmented, with teams and brands relying on delayed post-race reports that can take weeks to be published, challenging teams and brands to make data-driven decisions between races, mid-season. Relo Census changes this by providing fast AI-driven insights and analytics, allowing brands to react quickly and optimise their strategies and investments throughout the season.

“With its global reach and increasing brand investment, F1 sponsorship measurement needs are exploding along with its popularity. We’re delivering innovation in the form of advanced computer vision models built specifically for the dynamics of race day,” said Jay Prasad, CEO of Relo Metrics. “Expanding Relo Census into F1 is about more than just tracking sponsorship exposure; it’s about bringing motorsports into a larger ecosystem of sponsorship valuation.”

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