Roku hires Benedict as VP of Global Ad Sales
March 10, 2025
Roku has announced that Lauren Benedict will join the company as Vice President of Global Advertising Sales and Partnerships. Benedict will be responsible for global revenue efforts across Roku Media to maximise Roku’s monetisation business. She will report to Jay Askinasi, Senior Vice President, Head of Global Media Revenue & Growth, and will be based in New York.
Benedict joins Roku from Spotter, where she was Chief Revenue Officer leading the ad sales team to accelerate growth for some of the world’s best creators and brands. Prior to Spotter, she was Senior Vice President of Enterprise Sales at MNTN, building the Performance CTV Enterprise Sales team. Benedict spent over a decade at Hulu, most recently as Senior Vice President of Addressable Sales, managing programmatic capabilities and sponsorship revenue for streaming and digital across the Disney portfolio.
“Lauren brings a wealth of ad sales leadership experience across some of the largest and most innovative streaming platforms in our industry. Her track record speaks for itself, and the balance of Hulu, Disney, MNTN, and Spotter experience gives us supreme confidence that she will accelerate Roku’s ambition to lead the market in performant premium video,” said Askinasi. “Her expertise in streaming and performance monetization will be invaluable as we continue to solve TV’s biggest challenges in advertising.”
“This is a pivotal time for Roku’s advertising business as marketers continue to shift towards CTV being fundamental to their buys,” added Benedict. “I am thrilled to join Roku to help our advertising partners reach engaged audiences across the platform and deliver optimal campaign performance.”
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