Netflix continues to hold the reins of the UK streaming market in Q2 2024 with Prime Video closely following behind a 1 per cent gap, according to data from JustWatch – the international streaming guide. Meanwhile, ITVX and Now TV closely battle for 5th place with equal market share.

Apple TV+ and ITVX are at the “forefront of change” notes JustWatch, winning over a 1 per cent increase in market shares each. Meanwhile, Prime Video and Now TV both fell by 1 per cent each throughout the past three months (April 1st to June 30th).

(The data does not include BBC iPlayer, as the report only covers SVoD services. ITVX and Channel 4 are included as they both offer ad-free subscription options.)

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Tags: Apple TV, ITVX, justwatch, netflix, Prime Video