Rovi Corporation and Sony Electronics have revealed that Sony has launched Rovi Advertising Service, part of Rovi Cloud Services, on connected Sony Bravia TVs in the US, providing greater opportunities for brands to reach consumers. Under this new relationship, Rovi will sell and deliver advertising to the latest line of connected Sony Bravia TVs.

Rovi Advertising Service, delivered through Rovi Cloud Services, enables consumer electronics manufacturers to incorporate advertising on their devices and monetise their offerings to create recurring revenue streams. By using Rovi Advertising Services, CE manufacturers become a part of Rovi Advertising Network, making it easier for brands to place advertising on their devices.

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