Mirriad Advertising, a video technology company delivering in-video advertising, has announced an agreement with Tencent, one of the largest providers of video entertainment in China.

Mirriad’s platform brings its scalable in-video advertising technology to Tencent’s video entertainment platform, giving advertisers in one of the largest advertising markets in the world, China, new ways to reach key audiences.

Mark Popkiewicz, CEO of Mirriad, said: “China’s VoD market has the most potential of any around the world, and in-video advertising offers brands a highly effective way to reach their target audiences. We’re pleased to partner with one of the country’s premier entertainment providers, Tencent, to bring this dynamic new ad format to broadcasters in the region.”

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