DoubleVerify expands measurement coverage on TikTok Pangle
August 13, 2026
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the global availability of independent media quality measurement on TikTok Pangle across the US and international markets.
“Adding support for Pangle is an exciting milestone in DV’s partnership with TikTok,” commented Steven Woolway, Executive Vice President of Business Development at DoubleVerify. This partnership enables brands to drive quality reach across their mobile app advertising and helps them protect brand equity across a broad range of markets.”
Through the expanded integration, DV provides advertisers with:
- Brand suitability insights: Determine whether ads appeared within mobile applications that align with an advertiser’s brand suitability requirements on the TikTok Pangle network.
- Viewability measurement: Measure viewability across video ad placements on TikTok Pangle.
- Centralised reporting: Access campaign reporting and insights through DV Pinnacle, DV’s unified service and analytics reporting platform.
TikTok Pangle, the ad network of TikTok, is accessible through TikTok Ads Manager and connects advertisers with more than 400,000 apps globally, according to TikTok.
DV measurement on TikTok Pangle is available in 48 markets, including the US, Canada, Mexico, Brazil, Colombia, Japan, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Saudi Arabia, the UAE and Australia, as well as additional markets across Asia Pacific, Europe, the Middle East, Africa and Latin America.
The announcement builds on DV’s broader measurement and protection capabilities across TikTok, helping advertisers evaluate media quality and drive campaign performance across TikTok inventory by applying DV’s independent measurement across Pangle campaigns to gain consistent and actionable media quality insights.
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