Tubi, Fox’s free streaming service, reports that it has reached 110 million monthly active users, up 14 per cent year over year, while engagement is up 17 per cent. Tubi also delivered a record quarter of revenue, up 35 per cent year over year, with annual revenue now exceeding $1 billion (€0.87bn).

“Tubi continues to differentiate by putting fans first, with unique storytelling and deep collections ranging from romance to adult animation to horror to the world’s biggest sporting events,” said Anjali Sud, CEO of Tubi. “The World Cup accelerated our momentum and demonstrated the power of Tubi’s platform to expand soccer fandom by providing greater access to the live action and stories surrounding the tournament. That combination of scale, personalisation, and deep fan engagement continues to fuel our growth and set Tubi apart in streaming.”

Tubi boasts a library of on-demand content: more than 375,000 movies and TV episodes, including over 400 Tubi Originals and 25,000 creator episodes. Over the last 12 months, viewers streamed over 13 billion hours on Tubi, including a record 3.4 billion hours in the fourth quarter. Tubi reached an all-time high 2.3 per cent share of total US TV viewing in April of 2026, according to Nielsen’s The Gauge. Nearly 60 per cent of its audience is Gen Z or Millennial, and they spend more time on Tubi than they do watching traditional broadcast or cable television.

Sports fandom is evolving, and Tubi’s strategy to meet this new era came to life at scale during the World Cup. Over 20 million viewers visited Tubi’s 2026 FIFA World Cup Fox Hub for a one-stop destination custom-built for fans, where live moments, highlights, and creator-led content continues to be housed beyond the tournament. Tubi’s simulcast of the two opening World Cup matches delivered the most-streamed English-language opening match in World Cup history with a median viewer age of 35 and nearly one-third watching on mobile.

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Categories: Articles, Broadcast, FTA, OTT

Tags: FAST, Fox, Tubi, World Cup