Advanced Television

Tubi

Research: FAST awareness remains low in UK

ScreenThink, MTM’s market intelligence tool for the TV and video industry, has released the findings of its research report including an exploration of the current impact of FAST on the UK’s television landscape. The study highlights the untapped potential of FAST TV in the UK: revealing that, while nearly half (44 per cent) of UK […]

May 7, 2025

Tubi launches new ad formats, tech partnerships

Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]

May 7, 2025

Nexxen expands partnership with Tubi in UK

Nexxen, the advertising technology platform, has announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the US, Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities. Tubi launched in the UK in July […]

March 20, 2025

Data: US streamers don’t want ads on paid services

Tubi, Fox Corporation’s ad-supported streaming service, has released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a dive into the changing streaming behaviours of US consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting […]

March 18, 2025

Nielsen: Feb 9th second most-watched TV day in Gauge history

Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s Super Bowl Sunday, (on February 9th), tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes according to Nielsen’s The Gauge report for February. This total day viewership […]

March 18, 2025

DirecTV for Business adds Tubi

DirecTV for Businesscontinues to expand in-room entertainment options in hotels and institutions through its Advanced Entertainment Platform that launched in June 2024 by integrating the Tubi app, Fox Corporation’s Free Ad-Supported TV (FAST) platform. With this addition, Advanced Entertainment Platform customers gain seamless access to a vast selection of movies, TV shows, and Tubi originals. […]

March 14, 2025

Report: FAST now transcends back catalogue content

Gracenote, the content data business unit of Nielsen, has released a report providing data and insights on the changing state of free ad-supported streaming television (FAST) for distribution platforms and advertisers seeking to monetise consumer engagement with FAST programming. The report delves into the number of active FAST channels in key markets, the amount of […]

March 12, 2025

Study: Streamers increasingly becoming the home for sports

The latest findings from What’s the Score?, Hub’s sports study tracking the evolution of sports fan and media, reveal that US audiences are becoming comfortable watching sports on streaming platforms – just as they did with scripted TV, only much more quickly. Highlights from Wave 3 of the study include: Sports fans are just as […]

March 7, 2025

Tubi on Netgem

Netgem has announced a new partnership with Tubi, the free, ad-supported streaming service. This collaboration brings Tubi’s library of movies and TV shows to the Netgem TV platform, offering UK viewers a wide selection of free entertainment. Netgem TV users will now have access to thousands of movies and TV episodes, from blockbuster classics like […]

February 10, 2025

WWE Evolve launching on Tubi

WWE and Tubi, Fox’S FAST service, have unveiled new reality series WWE Evolve which will showcase in-ring action featuring rising WWE prospects as they attempt to gain an NXT contract and, perhaps, one day make it onto the SmackDown and/or Raw rosters. WWE Evolve is slated to premiere on March 5th, exclusively on Tubi, with a […]

February 3, 2025By Nik Roseveare