Advanced Television

Cleopatra: The Immersive Experience becomes Most Awarded Immersive Experience

May 21, 2026

FKP Scorpio Entertainment (FKPE), the UK & European promoter of family-based exhibitions and experiences, is celebrating significant wins across The Telly Awards 2026 and Eventex Awards 2026 for Cleopatra: The Immersive Experience, produced by pioneering immersive entertainment institution MAD (Madrid Artes Digitales).

Cleopatra: The Immersive Experience has been awarded nine coveted awards at the 47th Annual Telly Awards ceremony, an accolade for excellence in audiovisual content and digital-based experiences. Among them, the People’s Telly Gold in Immersive & Mixed Reality, an award decided entirely by public vote, stands as a particularly powerful testament to the connection the experience has built with audiences across the world. 

Cleopatra: The Immersive Experience has triumphed in the following categories:

  • People’s Telly Gold Award – Immersive & Mixed Reality 
  • Gold Award – Museums & Galleries
  • Gold Award – Use of 360º Video
  • Silver Award – Live Events & Experiences
  • Silver Award – History
  • Silver Award – Promotional Video (Entertainment, Arts & Culture) 
  • Bronze Award – Production Design
  • Bronze Award – Use of Music and 360 Audio
  • Bronze Award – Sound Design

Founded in 1979 and receiving over 13,000 entries annually from across 5 continents, the Telly Awards honor the finest work in video, film and immersive audiovisual production, with winners judged by an industry council of more than 250 leading experts from organisations including Netflix, HBO, IMAX and Adobe. 

These awards add to the remarkable trophy cabinet assembled by Cleopatra: The Immersive Experience in recent weeks after winning seven Eventex Awards 2026, prizes granted worldwide to the best events and experiences that connect with audiences through creativity, innovation and impact. 

Cleopatra: The Immersive Experience triumphed at the Eventex Awards across categories including:

  • Gold Award – Best Entertainment Event
  • Gold Award – Best Immersive Technology
  • Silver Award – Best Cultural Event
  • Silver Award – Best Educational Event
  • Bronze Award – Best Immersive Experience
  • Bronze Award – Best Use of Virtual Reality

Together, this double recognition across both the audiovisual and the live events industries confirms Cleopatra as the most awarded entertainment, culture and historical experience of all time.

“We are deeply honoured by this recognition from the Telly Awards, both from the industry judges and from the audiences who voted for the People’s Telly. These awards represent not just the quality of the overall experience, but the dedication of every creative and technical team member who contributed to bringing Cleopatra to life. We continually strive to push the boundaries higher and higher, as we learn more about what audiences demand, and are committed to exceeding their expectations. Being awarded these awards is humbling and further confirms that what MAD has created with this experience is resonating across the whole world. We hope audiences in the UK find their way to Immerse London to experience the magic for themselves before it heads to other continents,” commented Jelle de Jong, CEO of MAD Artes Digitales.

These awards also recognise the outstanding contributions of MAD’s creative partners: Sila Sveta, responsible for the 360º immersive film and holographic installation; VR Coaster, creators of the Cinematic VR Experience and Free Roaming Metaverse; and René Merkelbach, the composer behind the original soundtrack.

Now open in the UK at Immerse LDN until 12th July, the experience offers visitors an interactive journey through the power, myth and legacy of one of history’s most fascinating figures and Egypt’s last great queen. Integrating holograms, 360º projections, Virtual reality, Free Roaming Metaverse and interactive installations, Cleopatra: The Immersive Experience immerses visitors in the world of the ancient Mediterranean from the splendour of Egypt to its encounter with Rome, guided by a narrative that combines historical rigor with immersive technologies.

Cleopatra: The Immersive Experience is also currently running in Madrid and Hamburg cementing its position as one of the world’s leading cultural leisure immersive exhibitions.

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