AdClarity tracks ChatGPT ads
May 12, 2026
BIScience, the company behind AdClarity, the cross-media ad intelligence platform serving more than 2,000 brands including Adidas, Amazon, Booking.com, Disney, Shell, Sony and Wix, has announced that AdClarity is now providing ad intelligence for ChatGPT ads.
With this launch, AdClarity adds AI Ads as a new supported media type alongside display, social, online video, CTV, and linear TV, giving advertisers a unified view of advertising activity across the channels shaping modern media strategy. Powered by BIScience’s global panel and coverage across 52 markets, AdClarity measures all channels under one consistent methodology.
ChatGPT ads have quickly become one of the most closely watched developments in digital advertising. For the market, the opportunity is clear: conversational interfaces are becoming a new intent-rich environment for brands. AdClarity’s initial coverage of ChatGPT ads already includes 1,000+ advertisers, 10 billion+ ad impressions, 6,000+ ads, and $100 million+ in monthly ad spend. This gives brands, agencies, and publishers an immediate way to benchmark spend, monitor creative activity, identify advertisers, and understand how AI ads fit into a broader cross-media strategy.
“ChatGPT ads represent a fundamental shift in how brands reach and influence consumers. For the first time, advertising is becoming part of a live, AI-driven conversation rather than a static placement. We moved quickly to bring visibility into this space because our customers need to understand where attention and budgets are shifting and how competitors are adapting in real time,” commented Dorit Kaplan, VP of Product and Strategy at BIScience.
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