Eyeota, ShareThis launch audience solution
April 21, 2026
Eyeota, a Dun & Bradstreet company and provider of audience solutions, has teamed up with ShareThis, a Predactiv Company, focused on behavioural data and predictive intent modeling through its Predactiv Data Platform, to launch ShareThis In-Market, Powered by Eyeota. The new offering enables advertisers to activate 900 in-market audience segments built from ShareThis predictive intent signals across leading DSPs and programmatic platforms including The Trade Desk. By applying advanced AI and LLM‑driven modeling, Eyeota and ShareThis help ensure these audiences are built for scale, consistency, and performance across global markets.
ShareThis In-Market, Powered by Eyeota, enables advertisers to reach high-intent audiences with precision, using predictive intent signals to identify consumers most likely to take action. ShareThis uses proprietary AI models to analyse behavioural signals across its global data footprint and identify users with a strong likelihood of taking action. Eyeota then selects the top 1 per cent of those signals and applies its own AI-driven modeling to transform these signals into scalable, activation-ready audiences through its privacy-first, ID-agnostic infrastructure.
“This new offering makes it easier for marketers to reach the right consumers, even as signals are disappearing and the ecosystem is becoming more fragmented,” commented Marc Fanelli, SVP Global Digital Audiences & Operations at Dun & Bradstreet. “By selecting the highest intent signals from ShareThis and translating them into addressable audiences through our global, ID-agnostic infrastructure, we’re enabling advertisers to reach consumers based on what they are likely to do next, not just what they have done in the past.”
These segments span key advertiser verticals including Automotive, Finance & Insurance, Retail & Ecommerce, CPG, Travel & Hospitality, Sports & Entertainment, and more, enabling marketers to reach high‑intent consumers across global, omnichannel environments including CTV, display, mobile, social, audio, and digital out-of-home. Backed by ShareThis’s scale of over 3 million domains, 60 billion monthly events, and more than 1 billion users, the offering enables advertisers to consistently activate high-intent audiences across fragmented identifiers and media environments. Eyeota’s AI-driven modeling and identity capabilities helps ensure these audiences are scaled, interoperable, and consistently actionable across programmatic platforms.
“Our predictive models are built to identify real consumer intent as it forms, relying on behavioral signals observed across the open web,” added Michael Gorman, Chief Product Officer at Predactiv. “By combining our AI-driven scoring with Eyeota’s modeling and activation capabilities, we’re able to translate high-intent signals into scalable, privacy-conscious audiences, giving marketers a clearer path to reach audiences who are most likely to take meaningful action.”