Finland: Clipsource launches Media Center with MTV
April 16, 2026
Stockholm-based Clipsource, the PR and communications platform for TV and streaming, has launched a new Media Center with MTV, the commercial TV and streaming platform in Finland.
MTV is a cornerstone of the Finnish media landscape, reaching millions of viewers across news, entertainment, sports and drama. The new Media Center from Clipsource will give journalists, partners, and media professionals intuitive access to news and media assets related to MTV’s programming and initiatives. By centralising rich media and contextual information, the platform is designed to:
- Strengthen media coverage by making MTV’s content easier to find, access, and use for journalists across Finland and internationally
- Streamline media workflows with automated press material ingestion.
- Increase editorial efficiency by reducing time spent on asset delivery and coordination
MTV and TV4 are both part of Schibsted’s TV Media business area, operating with shared Nordic teams and functions. While TV4 has been a long-standing Clipsource customer, this collaboration is now being extended to include MTV.
“With Clipsource, we are enabling a harmonized Nordic way of working across TV4 and MTV. A shared platform allows us to streamline our processes, reduce manual work, and ensure consistent, high-quality communication around our content,” commented Jannike Croona Broman, Head of TV Operations, TV4 & MTV.
“For us, it’s important that working with MTV’s programme materials is as smooth as possible for journalists. With Clipsource, most of the content flows are automated, which frees up our time to focus on what really matters – exploring new possibilities to engage the media,” said Maiju Saloranta, PR & Communications Manager, MTV
“MTV is a hugely important brand in the Nordic media ecosystem, with a strong legacy and a clear focus on high-quality content,” added Dan Willstrand, CEO of Clipsource. “We’re proud to extend our collaboration within the TV4 family and to support MTV with a modern Media Center that helps journalists and partners access rich, accurate, and timely information effortlessly.”
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