SF Anytime appoints Werner as EVP & General Manager
March 26, 2026
SF Studios has announced that Katarina Werner has been appointed EVP & General Manager SF Anytime, effective June. With more than 15 years of experience scaling digital, subscription, and content-driven businesses across media and streaming, she will lead the continued development and growth of SF Anytime.
I am very pleased that Katarina will join SF Studios to lead SF Anytime. She brings a strong commercial mindset, deep experience in digital growth, and proven leadership. Her background makes her an excellent fit as we continue to develop SF Anytime and strengthen our position in the market,” says Iréne Lindblad, CEO of SF Studios.
Katarina currently serves as Global Head of Sales & Partnerships at Nextory, where she is responsible for driving growth and developing the company’s partnerships and distribution across multiple markets. She has a strong track record of building and scaling digital businesses, as well as leading commercial transformation initiatives.
Previously, Katarina held several senior roles within Schibsted Media Group, including Head of Subscription, where she had full P&L responsibility and successfully drove significant digital growth. She has also co-founded and launched REVI Health, a longevity clinic concept.
“I am very excited to join SF Studios and SF Anytime. The business has a strong position in the Nordic and Baltic markets and great potential for further growth. I look forward to work together with the SF Anytime team and SF Studios management team to continue to develop the service and create value for our customers and partners,” says Katarina Werner.
SF Anytime is SF Studios’ transactional VoD service, offering a wide selection of films and TV series to consumers across the Nordics and the Baltic States.
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