Roku named launch partner for Google’s Confidential Publisher Match solution
March 23, 2026
Roku has joined Google’s newly launched deterministic identity solution as a launch partner.
Google’s Confidential Publisher Match allows advertisers using Google’s Display & Video 360 demand-side platform to securely match their first-party data with publisher inventory. As a partner in the launch, Roku will provide Display & Video 360 advertisers with greater access to encrypted, identity matching for Roku Media in Display & Video 360.
This integration expands Roku’s existing partnership with Google. For brands and agencies already buying via Display & Video 360, or measuring via CM360 – including programmatic teams, planners, and buyers – Confidential Publisher Match elevates the addressability and measurability of campaigns when buying Roku Media.
Alongside Display & Video 360, Roku’s identity integrations with The Trade Desk and Yahoo round out its media based DSP partnerships, following last year’s OS-level identity partnership with Amazon.
This integration improves match rates and audience targeting for Display & Video 360 campaigns with Roku Media. This approach comes with key benefits for marketers, who can now:
- Manage Holistically: Control YouTube and Roku Media campaigns simultaneously within Display & Video 360, leveraging Google’s first-party data.
- Drive Performance: Increase household recognition rates to unlock superior bidding outcomes in Display & Video 360 and CM360, Google’s buy-side ad server.
- Prove Value: Enhanced measurement capabilities for Roku Media tracked via CM360, regardless of the buying platform.
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