Seedtag partners with IRIS.TV
January 8, 2026
Seedtag, the Neuro-Contextual advertising company, has announced a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched programme-level content data. By integrating IRIS.TV’s signals into Seedtag’s proprietary AI, Liz, advertisers will have access to additional audience scale and a more complete view of campaign delivery across the TV ecosystem to further validate the effectiveness of Neuro-Contextual and the response between ads and people.
Through its content identifier, the IRIS_ID, IRIS.TV helps address gaps in content-level metadata by providing publishers with a secure way to share AI-enriched content signals for targeting without exposing personally identifiable information (PII).
“CTV advertisers are asking for two things at once: privacy-first performance and clearer visibility into content,” commented Mike Villalobos, SVP Global Strategy and GTM at Seedtag. “By integrating with the IRIS_ID into Liz’s neuro-contextual decisioning, we can expand scale and sharpen contextual precision while staying aligned with publisher and programmer collaboration and privacy expectations.”
With IRIS.TV signals informing Seedtag’s Neuro-Contextual AI, Liz, enabling her to make more granular contextual decisions around the content viewers are watching in real time, helping advertisers improve relevance and enabling more transparent reporting on where campaigns ran and how contextual strategies performed.
“Seedtag has been a trusted partner to IRIS.TV through our longstanding work with Beachfront, and we’re excited to extend that collaboration as part of Seedtag’s CTV offering,” added Nancy Neumann Grey, SVP, Business Development, IRIS.TV. “By bringing Seedtag’s Neuro-Contextual intelligence into the IRIS_ID, we’re continuing our mission to provide buyers and sellers across the programmatic TV ecosystem with more precise and clearer, content-level insights.”