Samsung Ads partners with Snowflake
January 6, 2026
Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ – its proprietary data-as-a-service offering – through a deepening collaboration with data cloud and clean room provider, Snowflake. The ongoing partnership directly addresses urgent demand from advertisers industry-wide: access to large-scale data in a privacy-compliant way.
“Advertisers have long requested easier, privacy-first access to Samsung’s TV data to better understand exposure across linear and CTV,” said Justin Evans, Head of Innovation & Insights, Samsung Ads. “With Data+ via Snowflake, we are giving them the tools to act on that data – eliminating waste, proving performance, and driving smarter decisions across the full media buy.”
“As the industry sprints toward full-funnel accountability, our partnership with Samsung Ads directly addresses one of the most consistent demands we hear from advertisers and lays the groundwork for a new standard in advertising,” added Kamakshi Sivaramakrishnan, General Manager, Snowflake Data Clean Rooms. “This is a prime example of how industry leaders can come together to make data collaboration more secure, more scalable, and ultimately more powerful.”
As Samsung Ads continues to build out its Data+ ecosystem with partners like Snowflake, the focus remains on innovation, accessibility, and performance. Future advancements will aim to help advertisers activate insights across platforms and unify measurement, all while keeping the respective datasets separate and honoring all consumer privacy rights.
“Our work with Snowflake is an essential part of the Data+ roadmap,” concluded Evans. “Together, we’re helping advertisers unlock more value from their data and ours with simplicity and accountability at the core.”