Roku, iSpot bring outcome-based optimisation to streaming
January 6, 2026
Roku has become now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimising off outcomes. This expansion of Roku and iSpot’s partnership seeks to help brands achieve more accountable, performance-focused campaign results on the Roku platform.
With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions. Early testing with SimpliSafe showed positive results, including a 23 per cent increase in leads and a 31 per cent increase in website visits (optimised group vs control).
“This advancement with Roku and iSpot gives us a powerful way to ensure our advertising spend works as effectively as possible,” said Courtney Strauss Manning, Manager, Media & Customer Acquisition, SimpliSafe. “Our test campaign delivered positive results, showing significant gains across key performance indicators among the Roku audience. This partnership is clearly improving the effectiveness and efficiency of our media investments.”
The optimisation features build on the data and measurement partnership first announced in spring 2024.
“This deeper integration with Roku marks a key moment for outcome-based streaming,” commented Stuart Schwartzapfel, EVP of Media Partnerships, iSpot. “With iSpot’s trusted attribution powering Roku’s optimisation engine, we’re not just measuring performance; we’re helping drive it, ensuring advertisers gain new levels of efficiency and ROI directly on the Roku platform.”
“Our expanded partnership with iSpot represents an important step in our mission to give advertisers the most effective and measurable streaming advertising solutions,” added Miles Fisher, Senior Director, Strategic Advertising Partnerships, Roku. “By integrating iSpot’s attribution directly into our optimisation algorithms, we’re enabling brands to achieve even stronger outcomes on the Roku platform.”