A report on the satellite industry from investment bank BNP-Paribas highlights that a new auction of satellite C-band spectrum (in particular for US 5G use) “is back and too big to ignore”. The report continues: “As is the €800 billion ReArm Europe plan, with its focus on satellite communications. Geopolitical tailwinds are supportive. But amid […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]
The 2024/25 Premier League season reaches its conclusion on May 25th, with all 20 teams in action simultaneously (4pm kick-offs) and plenty still on the line in the race for Europe. Sky Sports will broadcast two matches exclusively live, including a European decider between Nottingham Forest and Chelsea, and the champions’ home finale as Liverpool […]
Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver hyper-personalised sports experiences that facilitate access across different platforms and content types. Today, sports programming is highly fragmented based on rights ownership […]
Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]
Social media is a powerful platform for young Black American consumers to stay connected to media and entertainment, news on current events, and their favourite brands. According to Horowitz’s annual report, FOCUS Generation Next, three in four (75 per cent) Black Gen Z consumers use social media apps every day or almost every day, with […]
Satellite communications specialist Viasat has confirmed that business aviation customers using its inflight connectivity solution on super-midsized private jets are now benefitting from expanded coverage into the Middle East and South America. The service enhancement is available to current and future customers using Viasat’s Global Aero Terminal (GAT) 5510, which already provides high-performance connectivity with […]
RTL AdAlliance is working with Virgin Media O2 to boost its ad sales strategy, making it easier for international advertisers to benefit from accessing the pay-TV provider’s growing library of FAST channels. The international sales house of RTL Group will add the 32 FAST channels that are part of Virgin Media O2’s Connected TV offering […]
Samsung Electronics has announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide. With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless […]
BBC and Magic Light Pictures have announced production of The Scarecrows’ Wedding. This is the latest animated adaption by Magic Light from the UK’s leading picture book creators, Julia Donaldson and Axel Scheffler. It will air on BBC iPlayer and BBC One this Christmas. The half-hour animated special features an all-star voice cast with returning favourite Rob Brydon voicing Reginald Rake, Jessie Buckley as Betty […]