BEONDTV taps IRCODE to launch interactive FAST channel experience
June 10, 2025
IRCODE, the patented visual technology platform transforming content into scannable, interactive media, has announced a strategic partnership with BEONDTV, the digital and broadcast network known for lifestyle, travel, and talk programming. The integration debuts a first-of-its-kind interactive television experience, giving audiences the ability to engage directly with what they see on screen, instantly and without QR codes, by simply using the IRCODE app on their smartphone.
Built on IRCODE’s patented EXACT Match technology, the integration activates a new programmable layer across BEONDTV’s content and advertiser assets, enabling instant discovery, data-driven engagement, and precise attribution for every frame. From studio interviews to travel features and advertisements, every moment becomes scannable and measurable, without altering the production or requiring any change in viewer behavior.
“Interactive TV is no longer theoretical,” said Matty Beckerman, CEO of IRCODE. “We’ve built the first scalable infrastructure that bridges storytelling and performance, turning any visual, on any screen, into a measurable, monetisable experience.”
“Partnering with IRCODE is a natural evolution of our mission to redefine what TV can be,” said Amie Amezcua Martin, Co-Founder and CEO of BEONDTV. “This technology lets us serve our viewers and sponsors in smarter, more intuitive ways, without sacrificing the storytelling that makes our content special.”
Rolling out across the BEONDTV+ platform and top shows, including Coffee with America and Next Stop with Andrew Freund, this collaboration brings IRCODE’s seamless interactive technology to BEONDTV’s most popular programming to enhance viewer engagement and introduce new value channels for advertisers, sponsors, and platform partners. The partnership will be rolling out later this year.
IRCODE’s technology works through the IRCODE app, which recognises the exact frame or visual being viewed and activates a layer of interactive experiences tied to that asset. This enables viewers to access bonus content, behind-the-scenes interviews, brand offers, or product links simply by scanning the screen, turning passive viewing into active participation. The system is frictionless, intuitive, and designed for how people already use their second screens.
The collaboration represents a blueprint for how modern networks and advertisers can adapt to meet audiences where they are, while unlocking smarter engagement and monetisation models built for today’s hybrid viewing habits. As audiences shift toward on-demand viewing and content-driven commerce, networks face mounting pressure to bridge the gap between inspiration and action.
The IRCODE x BEONDTV collaboration delivers the first scalable solution that makes every frame measurable and every moment actionable, turning traditional media into performance content. With real-time analytics and engagement signals tied directly to on-screen visuals, brands gain visibility into viewer interest, while networks unlock closed-loop attribution, new monetisation channels, and smarter and ownable second-screen engagement models.
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