Adform, the media buying platform, has announced a partnership with RTL AdAlliance, the international sales house of RTL Group. Bringing together RTL AdAlliance’s reach of more than 30 million European households with Adform’s programmatic technology, the partnership enables international advertisers to launch more targeted ATV campaigns.

For Adform’s global brand and agency partners, this will activate ATV banner ads on RTL AdAlliance’s inventory, including L-Shape formats that overlay a dynamic banner in the corner of the linear ad break. The partnership launches with a dedicated ATV collaboration in Austria, where Adform is among the select DSP partners to enable programmatic buying of RTL inventory. Additional markets will follow, with expansion into ATV video formats planned for early 2026.

Dr. Oliver Vesper, Chief Digital Officer and Deputy Chief Executive Officer, RTL AdAlliance, commented: “With Adform, we’ve connected with a partner that supports our goal to build a transparent, privacy-first and data-driven TV marketplace that promotes trusted media environments. Their strong European foundation combined with the reach of RTL AdAlliance’s audience will accelerate ATV adoption and grant international brands and agencies even more access to our premium-quality portfolio of European media champions. As a result, we’re raising the bar for collaboration in Europe.”

Oliver Whitten, Chief Commercial Officer, Adform, added: “This partnership is a defining moment towards simplifying national broadcast TV access for global brands and international advertisers in Europe. ATV is reshaping how global brands can now tap into local audiences, and we’re proud to partner with a fellow European industry leader to drive this transformation. Adform and RTL AdAlliance are extending people-based precision and setting the stage for automated linear TV buying.”

Other posts by :

1. Netflix gets downgrade on Warner Bros move
2. UK trims Orbex investment
3. Euro-bank sets up €500m space fund
4. Revenue jump forecast for Eutelsat
5. Moody’s upgrades Eutelsat’s debt rating
6. Rivada Space Networks wins spectrum dispute
7. Will we take an AI bubble bath?
8. Eutelsat shareholders upset over Rights Issue
9. Amazon Leo satellites en route to French Guiana

Categories: Advertising, Articles, Broadcast

Tags: adform, RTL