ODMedia, a provider of content localisation, delivery, monetisation and FAST/OTT services, has completed the rebranding of Pixagility, its French subsidiary, and consolidated its operations under the ODMedia name. Acquired in January 2024, Pixagility now operates fully as ODMedia, completing its integration into the group and confirming Paris and Abidjan as a strengthened regional hub for France and Africa.

As part of its strategy to grow in France and Africa, ODMedia is bringing to the French market the full capabilities it has built over more than 20 years in Europe. The company now offers local clients media processing, quality control, archiving, localisation (dubbing and subtitling), creative design and content delivery. ODMedia also acts as a content aggregator and curator for international platforms, managing rights, technical delivery, compliance, reporting and revenue distribution for a portfolio of top-tier partners.

The integration brings all services in France and Africa under a single ODMedia brand and workflow, giving broadcasters, telecom operators and OTT platforms streamlined access to ODMedia’s end-to-end media services, supported by operational and technical hubs in Utrecht, Paris and Abidjan.

ODMedia has named Daniel de Almeida as Managing Director France. In this role, de Almeida leads ODMedia’s teams in France, works closely with colleagues in Abidjan and across the group to drive the company’s strategy in France and Africa, oversees operations in Paris and aligns regional priorities with ODMedia’s global infrastructure and service roadmap.

De Almeida has nearly two decades of experience in the media and entertainment industry. He has held senior roles at Altice/SFR, Thema and Megogo, giving him deep insight into the French market and international platform dynamics.

“France and Africa are priority growth markets for ODMedia,” said Sjef Pijnenburg, CEO of ODMedia. “By completing the integration of Pixagility under the ODMedia brand and appointing Daniel to lead the region, we are combining a unified international infrastructure with strong local teams and clear leadership. This is exactly what our clients need as they navigate increasingly complex distribution across linear, FAST and streaming platforms.”

“By bringing our teams and services together under one brand, we can combine global scale with local expertise and give clients a simpler, more powerful way to launch, localise and monetise their content in France, across Africa and internationally,” added de Almeida.

ODMedia France is based in Paris and plays a central role in the company’s operations across Europe and Africa.

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Tags: africa, france, ODMedia