DirecTV Advertising has launched DirecTV Elect, a digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences in the US.

Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to deliver political messages in a trusted, impactful media environment available.

“AI is redefining how political campaigns discover and engage with voters, helping unlock deeper insights and more effective connections,” said Amy Leifer, Chief Advertising Sales Officer at DirecTV Advertising. “When that intelligence is complemented by the reach and credibility of television, voters gain greater clarity and confidence in what they see, while campaigns can achieve stronger results. DirecTV Elect brings these strengths together — combining the trust of television, the precision and flexibility of digital, and the intelligence of DirecTV Advantage, all fueled by AI.”

DirecTV Elect delivers AI-driven insights into voter sentiment and campaign issues powered by DirecTV Advantage, the company’s data solutions suite, allowing political advertisers to turn those insights into actionable CTV media strategies. DirecTV Elect uses AI to analyse millions of signals from Large Language Model (LLM) responses, news, social media, donation patterns and recent voting behaviours to help political campaigns know where to focus, what to say, and ultimately, who to reach.

“Campaigns need to meet voters wherever they are, across linear, streaming, and digital environments,” said Drew Groner, SVP, Head of Sales and Marketing for DirecTV Advertising. “Political ad buyers want to find new ways to reach undecided voters, voters in the battleground states and those in states with the highest projected spend. What is particularly interesting this year is that they’re looking to use live sports programming to break through to those audiences. DirecTV Elect can now give campaigns access to premium live sports inventory on streaming at scale, along with the insights to help them deliver their message where and when it needs to be heard.”

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Tags: advertising, directv, usa