LG Ad Solutions, a specialist in advanced advertising for Connected TV (CTV), has announced a strategic partnership with Databricks, the Data and AI company, to deliver LG Ad Solutions’ Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the US.

The collaboration is designed to make it more efficient for brands, agencies, networks, and measurement partners to access global viewership dataset and combine it with their own first-party data.

“Our goal has always been to meet clients where they are,” said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions. “Many of our partners already use Databricks as a central part of their data workflow, and now they can access LG Ad Solutions’ ACR data directly through Delta Sharing, reducing friction and enabling faster, easier adoption through a platform they already trust to plan, measure, and optimise their campaigns.”

“Databricks provides the infrastructure that allows us to securely and efficiently deliver the scale of LG’s global ACR data in a way that aligns with advertisers’ existing workflows. By leveraging Databricks Marketplace & Delta Sharing and open architecture, we can make complex datasets easy to access and activate—helping our partners move faster and make smarter, data-informed decisions,” added Dave Rudnick, Chief Technology Officer, LG Ad Solutions.

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Tags: LG, LG Ad Solutions