Sports entertainment platform DAZN has appointed SMC as its exclusive first reseller in the Middle East and North Africa (MENA) region. Under this new partnership, SMC will lead DAZN’s commercial sales efforts across the region, representing the group’s growing portfolio of premium sports rights.

DAZN MENA, the regional division of the global streaming platform, continues to expand its footprint in the region. DAZN MENA is the official domestic broadcaster for all events organised by the Jockey Club of Saudi Arabia, solidifying its position as a key sports destination.

The platform’s MENA content portfolio also includes the PGA TOUR, the Saudi Pro League, Riyadh Season Boxing, and international properties such as NFL Game Pass, bringing fans across the region closer to the sports they love.

Shay Segev, DAZN Group CEO, said: “Partnering with SMC marks an important step in DAZN’s growth across the Middle East and North Africa. Their regional expertise and strong market relationships will help bring DAZN’s world-class sports portfolio to even more fans and partners, reinforcing our commitment to being the ultimate global sports destination.”

With SMC as a key partner, DAZN is accelerating its regional expansion and setting the stage for the next chapter of sports entertainment across MENA.

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Tags: dazn, MENA, SMC