Advanced Television

Glance to deliver immersive content experiences on DirecTV

October 7, 2025

Glance, a consumer AI company creating the next era of content and commerce, and DirecTV have announced a new agreement to bring Glance AI to DirecTV streaming customers on DirecTV Gemini devices in early 2026.

The latest complement to DirecTV’s innovative and dynamic ad formats, Glance AI offers interactive AI-powered content and commerce screensavers with access to new advertising, shopping and creative experiences.

Powered by advanced on-device AI built in collaboration with Google, Glance AI presents a new opportunity for DirecTV viewers to turn idle screen time into dynamic interactive experience.

Viewers can:

  • Engage in interactive screensaver experiences across lifestyle, travel, health, auto, seasonal events, and local trends, directly on the TV screens.

  • Stay up to date in real-time with live weather and sports scores tailored to their interests.

  • Shop smarter by discovering and engaging with products and brands in an AI-led virtual and visually immersive shopping experience that feels native to TV.

  • Seamlessly go beyond the TV with new commerce experiences that extend via mobile devices.

A Daily AI Companion for Millions of TV users 

“Glance AI unlocks a new two-way relationship between TV watchers and their idle-screens,” said Naveen Tewari, CEO & Founder, Glance. “Whether its sparking creativity in a family room using Glance’s AI looks on TV, or creating an AI feed of your favourite sports leagues on your idle-screens, or helping your kids discover their next dream vacation, or letting your partner instantly select a brand & re-imagine themselves in the brand catalog right from their living room TV itself, Glance AI makes it all come alive.”

“With Glance AI, TV screensavers become a smart content discovery, personalisation and AIcommerce experience”, said Vikash Sharma, SVP, Product Marketing at DirecTV. “DirecTV audiences who stream TV through our Gemini devices will now get the opportunity to reimagine their interactions with their TV screen, with personalised content, entertainment, news, and shopping recommendations in real time.”

Glance AI on TV creates a unique opportunity for TV users to engage with content from hundreds of top American brands and millions of catalogs right from their TV screen. Powered by AI, every interaction is personalized, dynamic, and engaging, allowing users to connect with their most revered brands in ways that feel effortless and native to TV.

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