Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics.

Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video programming across CTV inventory more effectively.

Samsung Ads is leveraging Publica’s ad server and unified auction technology to drive yield, maximise CTV ad revenue and deliver a superior customer viewing experience. Publica enables Samsung to give advertisers access to Connected TV inventory on Samsung TV Plus, the Samsung FAST service.

“Publica’s platform has enabled Samsung Ads to grow and become the industry’s leading FAST service due to its ease of use, flexibility and enhanced functionality,” said Joe Melaragno, Head of Channel Sales, Samsung Ads. “We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximise inventory value while driving outcomes for advertisers.”

“As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximise revenue while delivering a high-quality seamless ad experience,” said Cameron Miille, CRO of Publica by IAS. “As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory.”

Samsung Ads tapped Publica in 2020 for demand-agnostic CTV Ad Serving and unbiased access to 50+ demand platforms.

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Categories: Advertising, Articles, Connected TV

Tags: advertising, CTV, FAST, IAS, samsung