Adlook, the self-driving, AI-powered, outcomes-focused brand growth platform, has announced its integration with smartclip, RTL Group’s adtech business and a provider of adtech solutions across Europe. This cooperation enables advertisers and agencies partnering with Adlook to activate campaigns across smartclip’s Connected TV (CTV), Addressable TV (ATV), and digital video inventory in Europe.

By combining Adlook’s AI-powered outcome-driven platform with smartclip’s broadcaster-led SSP, smartx, brands gain access to premium European CTV environments enhanced by Adlook’s attention measurement and sustainability-focused solutions. With Adlook’s ability to process and activate on CTV bidstream signals, advertisers are able to reach their target audiences more precisely and monitor results via transparent reporting.

Viktor Zawadzki, VP Platform Partnerships, Adlook, commented: “CTV is the future of brand building, but it requires innovation that goes beyond impressions. At Adlook, we are pioneering privacy-first, AI-powered solutions that optimise campaigns based on real viewer attention — ensuring advertisers can achieve measurable engagement and deliver meaningful business outcomes. Partnering with smartclip gives our clients direct access to Europe’s most premium broadcaster inventory, setting a new benchmark for outcomes-focused programmatic TV.”

Gloria Eichler, Chief Product Officer at smartclip, added: “We have entered an era marked by fragmented identities, tighter privacy regulations, and the rise of first-party data as the ultimate currency. smartclip remains committed to advancing an open and transparent European TV landscape. By integrating Adlook into our demand stack, we broaden buy-side opportunities, allowing our broadcaster and publisher partners to connect their premium inventory with additional demand sources more effectively than ever. Throughout this process, we ensure that publisher signals are respected – not exploited – and that data is activated, not extracted.”

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Tags: adlook, advertising, AI, Smartclip