Virgin Bet has announced a partnership with TNT Sports, becoming the sponsor of its UEFA Europa League and UEFA Conference League coverage in the UK and Ireland for the 2025/26 season.

Running from now through to May 2026, the sponsorship will see Virgin Bet take a prominent position across TNT Sports’ linear, digital and out-of-home (OOH) platforms. Branding will feature throughout live match coverage and editorial programming on TNT Sports’ linear broadcasts, as well as digital placements and an OOH presence in pubs nationwide.

TNT Sports holds a key position in UK football coverage, showing more than 700 live matches per season across all competitions including all 342 UEFA Europa and Conference League games exclusively live on its linear channels and discovery+.

The partnership was brokered by media agency Bicycle London and Sky Media, who facilitated the deal between the two brands.

Dominic Vye, Marketing Director, Virgin Bet, commented: “As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways. Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering. It’s an exciting step forward for the brand and a big part of our plans to keep growing in the UK and delivering the best experience we can for our customers.

Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros Discovery, added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage. Each season we deliver the most compelling and immersive football content to viewers in the UK and Ireland on TNT Sports and discovery+ as part of our mission to be right by the fans. Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”

The 2025/26 UEFA Europa League and UEFA Europa Conference League seasons kick off on Septemebr 24th and October 2nd respectively.

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Tags: football, TNT Sports, UEFA, virgin