Advanced Television

Minute Media acquires VideoVerse

September 9, 2025

Minute Media, a technology and sports content company, has announced its acquisition of VideoVerse. VideoVerse’s flagship product, Magnifi, an AI-driven SaaS technology platform, enables content owners and rights holders to automatically detect key moments, create highlights in real time, and distribute compelling short-form video content efficiently.

With this acquisition, Minute Media says it plans to deploy a fully integrated creation, distribution, and monetisation solution, furthering its strategic partnerships with sports teams, leagues and federations around the world. Additionally, existing Magnifi clients will be able to seamlessly leverage Minute Media’s distribution and monetisation solutions, enhancing ROI for their video assets.

VideoVerse’s Magnifi helps partners deliver moments to fans across platforms, capturing the essence of the game. Powered by AI, Magnifi leverages computer vision, natural language processing, and machine learning to analyse visual and audio cues, identify highlights and enhance video content for fans. The product integrates GenAI features, including multilingual subtitling, automatic thumbnail generation, metadata generation, as well as a rules-based engine to automate end-to-end processing, making it an all-in-one editorial workspace.

“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetisation. In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation,” said Asaf Peled, Founder and CEO of Minute Media.

VideoVerse and Minute Media say thet will further strengthen and expand their AI footprint in India through continued investment, with a strategic emphasis on advancing next-generation AI video capabilities.

Financial terms were not disclosed.

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