Advanced Television

SoundCloud partners with Norigin Media for CTV Expansion

September 8, 2025

Norigin Media, a Connected TV (CTV) solutions company, has partnered with SoundCloud, the creator-first platform helping artists build and grow their careers, to launch their new UI/UX on CTV. Through this collaboration, SoundCloud’s App will be made available to a broader audience of music fans and consumers.

The SoundCloud music platform already has a strong global presence across mobile and other digital platforms, with both artists and fans. This latest collaboration will expand SoundCloud’s reach onto CTV for fans to consume content in a new way on larger screens. Norigin Media will engineer the UIUX and support the certification on the CTV App Store.

Norigin Media provides TV and video streaming App solutions, including design, frontend development, engineering consulting and QA testing across a range of devices from mobiles to Smart TVs. The SoundCloud App already has millions of downloads on a range of platforms including iOS and Google Play App Stores. This agreement will see them expand to a new Operating system on CTVs where users will be able to stream the audio content they desire.

“Streaming music across all devices and screens, wherever you are, is a dream for consumers. We are proud to work with SoundCloud who is keen to expand onto new CTV platforms” commented CEO of Norigin Media, Ajey Anand. He continues “This App from SoundCloud will stand out strongly in any App Store, as its audio and music already set it apart in the streaming ecosystem, often referred to as ‘the audio-only YouTube.’ Norigin Media is excited to work on this and ensure the launch in the near future.”

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