Canela Media, the technology and multicultural media company, has introduced Diego, Club Canela’s AI-Generated Virtual Host to further gamify Club Canela and connect audiences and brands through personalised challenges, rewards, and activations in Club Canela. Diego, created and powered by AI, will add more engagement to Club Canela – Canela.TV’s unique and innovative audience reward programme.

“Following the successful launch of Club Canela, the Canela Media team wanted to add more personalisation and gamification for our audience, elevating the Club Canela offering with yet another first-to-market breakthrough with the creation of Diego, its AI-generated virtual host,” said Oswald Méndez, CMO of Canela Media. “Diego brings innovation to another level leveraging AI as a driver to further gamify the Club Canela experience with a more customised approach, interaction and more opportunities for brand partners to engage with our audience.”

Diego will host exclusive content, challenges, and trivia for Club Canela. Users can experience personalised messages, interactive trivia challenges and thematic rewards. Diego was designed to bring a friendly, and approachable style that resonates with US Hispanic audiences.

“Canela.TV’s audience has proven to enjoy a gamified experience within our streaming ecosystem through Club Canela and we aim to continue to enhance connections with viewers and increase engagement utilizing this first-to-market AI-powered innovation with the launch of Diego,” added Méndez.

For brands, Diego will be able to offer hosted brand promotions tied to specific challenges and reward redemptions, as well as customized brand activations. This launch represents new paths for brand partnerships through gamified engagement and AI innovation.

Club Canela, which launched in April of this year, has driven higher engagement and deeper connections with users. Canela.TV has seen over 17 million incremental minutes watched on Canela.TV and seen a 523 per cent increase in new registered profiles since its launch. Users have earned over 20 million points on Club Canela. Users have earned points for watching, sharing, and interacting with their favorite content. Rewards include exclusive content, sweepstakes entries, and digital gift cards, creating a more engaging,rewarding and gamified entertainment experience.

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Categories: Press Releases

Tags: AI, canela media, games