Tatari Invests in Ribeye; new board member
August 21, 2025
Ribeye Media, a provider of programmatic advertising solutions designed specifically for local media companies, has appointed Philip Inghelbrecht, CEO and Co-Founder of Tatari, a technology company modernising TV advertising, to its Board of Directors.
Ribeye says it is entering a new phase of accelerated growth fueled by record-breaking revenue, new product releases, rapid expansion into new market segments, and a strategic investment from Tatari – driven by the widespread adoption of its end-to-end advertising platform for local advertisers, delivering a unified alternative to fragmented point solutions.
Inghelbrecht is widely known as a co-founder of Shazam, one of the world’s most iconic music discovery apps. His background spans high-growth startups and major tech platforms, including leadership roles at TrueCar, Google/YouTube, and Boomerang. Since founding Tatari in 2016, Inghelbrecht has led Tatari to become one of the leading ad platforms for buying and measuring TV ad campaigns, attracting over 400 brand partners and securing platform licensing agreements with more than 60 agencies.
“Philip has built companies that redefine entire industries,” said Joe Marino, CEO and Co-Founder, Ribeye Media. “We’re honored to have his strategic insight and entrepreneurial firepower on our board. This investment from Tatari is a testament to Ribeye’s momentum and will significantly help us accelerate our business even further, enabling us to ensure local media companies and agencies are able to compete and thrive in today’s advertising ecosystem.”
“The impact of CTV is even more pronounced in local TV advertising,” said Inghelbrecht. “Ribeye is building the kind of infrastructure that unlocks real power for local media sellers and agencies – bringing clarity, automation, and scale. Our investment in Ribeye underlines our commitment to modernising the infrastructure for TV advertising at all levels. I’m honored to work with Joe to help shape local TV for the future.”
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