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iSpot hires Ziegler as Chief Product Officer

July 17, 2025

iSpot, the cross-platform TV & video ad measurement company, has announced the appointment of Craig Ziegler as its new Chief Product Officer.

Ziegler brings 25 years of product leadership experience for companies that work at the intersection of advertising, technology and data. He joins iSpot from Integral Ad Science (IAS), where he served as SVP of Product for six years. During his tenure at IAS, he played a critical role in helping scale the company’s revenue during a run up to its successful IPO in 2021. Prior to IAS, Ziegler held leadership positions in programmatic at global media agency network Omnicom Media Group (OMG) as well as digital company Legacy.com and US media company Tribune Media.

“We are thrilled to welcome Craig Ziegler to iSpot as our Chief Product Officer,” said Sean Muller, CEO, iSpot. “His proven track record in product leadership, particularly in advertising technology and AI, will be invaluable as we continue to innovate across Creative, Audience, and Outcomes. Craig’s ability to build high-performing global product teams and deliver strong customer value aligns perfectly with our vision for the future.”

“The media landscape is increasingly complex. Marketers need products and solutions that efficiently help them achieve their business objectives and iSpot has those products. I’m incredibly excited to join iSpot and contribute to a company that is at the forefront of innovation in TV and digital video,” added Ziegler. “I look forward to leveraging my experience to help iSpot refine its product architecture and taxonomy in a manner that ultimately helps benefit our clients and the industry as a whole.”

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